Sneakers & Co. is the biggest sneaker culture event in Romania and aims to bring under the same roof everything related to sneaker culture: music, art, sport, and, of course, sneakers. The first edition took place at the end of September 2022 and gathered over 9000 sneakerheads.

In order to help the team communicate the event, I designed a custom-lettered logo using clean, bold, tall characters. In contrast to these letters, an organic and playful, shoelace ampersand was added and tied everything together. The identity started to take shape around these elements, alongside a minimal color palette and a few custom spot illustrations.