Client: Sneakers & Co.
Year: 2025
Type: lettering, graphic design, identity

A small selection of social media work done for the 2025 edition of Sneakers & Co, Romania’s biggest sneakers culture event. This is the fourth edition of the event, and the first one where I got to design all their Instagram posts and stories, official merch, access wristbands, and other social media assets using custom textures, lettering, hand-drawn elements, and digital collage techniques. All the posts had to fit in the brand’s visual territory and to accommodate various types of information: sneaker and designer highlights, updates, news, guests, and contests. This was a great opportunity to further develop the identity I designed for them in 2022.

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